
The Indian insurance sector, traditionally dominated by a few large players, has seen a significant transformation with the advent of InsurTech startups. These innovative companies are leveraging technology to simplify insurance processes, enhance customer experience, and bring in transparency. Here’s a look at the top 10 InsurTech startups in India that are revolutionizing the industry.
1. PolicyBazaar

Founded in 2008, PolicyBazaar is a prominent insurance aggregator in India. It simplifies the insurance process by allowing users to compare and purchase policies across various categories, including life, health, motor, and travel insurance. With a strong focus on customer support and transparency, PolicyBazaar has significantly increased insurance accessibility and penetration in the country.
Feature | Description |
---|---|
Founded | 2008 |
Founders | Yashish Dahiya, Alok Bansal, Avaneesh Nirjar |
Key Offerings | Life insurance, Health insurance, Motor insurance, Travel insurance |
Business Model | Aggregator |
Key Features | Policy comparison, Renewal assistance, Claims support |
Impact | Increased insurance penetration, Simplified policy comparison |
Website | PolicyBazaar |
Overview: Founded in 2008, PolicyBazaar is one of the most well-known InsurTech startups in India. It acts as an aggregator, helping customers compare various insurance policies from different companies.
Key Features:
- Comprehensive comparison of life, health, motor, and travel insurance.
- Easy policy renewal and claims assistance.
- Strong customer support with a large team of advisors.
Impact: PolicyBazaar has made insurance more accessible and understandable for millions of Indians, significantly increasing insurance penetration in the country.
Also Read:Top 10 HealthTech Startups in India
2. Acko

Established in 2016, Acko is a digital-first insurer offering innovative, low-cost insurance products primarily for motor and health insurance. Known for its fully digital and hassle-free processes, Acko has disrupted the traditional insurance market by providing customizable and usage-based insurance solutions, enhancing the overall customer experience.
Feature | Description |
---|---|
Founded | 2016 |
Founders | Varun Dua |
Key Offerings | Motor insurance, Health insurance, Travel insurance |
Business Model | Digital-first insurer |
Key Features | Customizable insurance, Fully digital process, Competitive pricing |
Impact | Disrupted traditional market, Simplified digital experience |
Website | Acko |
Overview: Acko, founded in 2016, is a digital-first insurance company that focuses on providing innovative insurance products with a hassle-free customer experience.
Key Features:
- Fully digital process for buying and claiming insurance.
- Customizable and usage-based insurance products.
- Focus on low-cost motor insurance.
Impact: Acko has disrupted the traditional insurance market by offering highly competitive rates and a seamless digital experience, particularly in motor insurance.
Also Read:Top 10 Fintech Startups in India
3. Digit Insurance

Digit Insurance, launched in 2017, offers a wide range of insurance products, including motor, health, travel, and home insurance. It stands out for its simple, transparent processes and smartphone-enabled claims inspections. Digit Insurance has quickly gained market share by making insurance more accessible and user-friendly.
Feature | Description |
---|---|
Founded | 2017 |
Founders | Kamesh Goyal |
Key Offerings | Motor insurance, Health insurance, Travel insurance, Home insurance |
Business Model | Digital insurer |
Key Features | Smartphone-enabled claims, Diverse products, Transparency |
Impact | Rapid market share gain, Customer-friendly insurance |
Website | Digit Insurance |
Overview: Digit Insurance, founded in 2017, offers a range of insurance products, including motor, health, travel, and home insurance. It prides itself on its simple and transparent processes.
Key Features:
- Quick and easy claims process with smartphone-enabled inspections.
- Diverse range of insurance products tailored to individual needs.
- Strong focus on customer education and transparency.
Impact: Digit Insurance has rapidly gained a significant market share by simplifying insurance and making it more customer-friendly.
Also Read:Top 10 Agritech Startups in India
4. Toffee Insurance

Founded in 2017, Toffee Insurance specializes in micro-insurance products tailored to specific needs such as cycling, commuting, and health-related issues. It offers affordable, bite-sized insurance policies through a fully digital process. Toffee Insurance targets younger, tech-savvy customers, making insurance more relevant and accessible to them.
Feature | Description |
---|---|
Founded | 2017 |
Founders | Nishant Jain, Rohan Kumar |
Key Offerings | Micro-insurance for specific needs |
Business Model | Digital micro-insurance |
Key Features | Affordable, Simple, Digital claims |
Impact | Democratized insurance, Focused on younger customers |
Website | Toffee Insurance |
Overview: Toffee Insurance, founded in 2017, focuses on micro-insurance products that are simple, relevant, and affordable, catering to the needs of the younger generation.
Key Features:
- Bite-sized insurance products for specific needs like cycling, commuting, and dengue coverage.
- Completely digital onboarding and claims process.
- Partnerships with various service providers for integrated offerings.
Impact: Toffee Insurance has democratized insurance by making it accessible to younger, tech-savvy customers who prefer minimalistic and need-based coverage.
Also Read:Top 10 CleanTech Startups in India
5. Coverfox

Launched in 2013, Coverfox is an online insurance broker that simplifies buying and managing insurance policies. It provides a platform for comparing and purchasing a variety of insurance products, including life, health, motor, and travel insurance. Coverfox focuses on ease of use and customer support, making insurance more approachable for users.
Feature | Description |
---|---|
Founded | 2013 |
Founders | Devendra Rane, Varun Dua |
Key Offerings | Life insurance, Health insurance, Motor insurance, Travel insurance |
Business Model | Online insurance broker |
Key Features | Policy comparison, Easy purchase, Claims assistance |
Impact | Simplified insurance buying, One-stop solution |
Website | Coverfox |
Overview: Founded in 2013, Coverfox is an online insurance broker that simplifies the process of buying and managing insurance policies.
Key Features:
- Wide range of insurance products from multiple insurers.
- Easy-to-use platform for comparison and purchase.
- Assistance in policy management and claims.
Impact: Coverfox has enhanced customer experience by providing a one-stop solution for all insurance needs, making insurance buying and management hassle-free.
Also Read:Top 10 InsurTech Startups in India
6. Turtlemint

Founded in 2015, Turtlemint helps customers choose and buy the right insurance products through a combination of online tools and a network of offline advisors. It uses data-driven recommendations to offer personalized insurance solutions and emphasizes customer education, bridging the gap between digital and traditional insurance channels.
Feature | Description |
---|---|
Founded | 2015 |
Founders | Dhirendra Mahyavanshi, Anand Prabhudesai |
Key Offerings | Life insurance, Health insurance, Motor insurance |
Business Model | Hybrid online-offline |
Key Features | Data-driven recommendations, Advisor network, Customer education |
Impact | Bridged digital and traditional channels, Better customer service |
Website | Turtlemint |
Overview: Turtlemint, founded in 2015, helps customers understand and purchase the right insurance products through a mix of online and offline channels.
Key Features:
- Data-driven recommendations for personalized insurance solutions.
- Network of advisors to provide offline support.
- Strong emphasis on customer education.
Impact: Turtlemint has bridged the gap between digital and traditional insurance channels, ensuring a wider reach and better service for customers.
Also Read:Top 10 LegalTech Startups in India
7. Plum

Established in 2019, Plum offers group health insurance and wellness solutions for small and medium enterprises (SMEs). It provides affordable and comprehensive health benefits through a digital platform, making it easier for SMEs to offer quality insurance to their employees, thereby enhancing employee satisfaction and retention.
Feature | Description |
---|---|
Founded | 2019 |
Founders | Abhishek Poddar, Saurabh Arora |
Key Offerings | Group health insurance, Employee wellness solutions |
Business Model | Group insurance for SMEs |
Key Features | Affordable plans, Comprehensive benefits, Digital platform |
Impact | Enhanced SME employee benefits, Improved employee satisfaction |
Website | Plum |
Overview: Plum, founded in 2019, offers group health insurance and employee wellness solutions, focusing on small and medium enterprises (SMEs).
Key Features:
- Affordable group health insurance plans for SMEs.
- Comprehensive health benefits and wellness programs.
- Seamless digital platform for policy management and claims.
Impact: Plum has made it easier for SMEs to provide quality health insurance to their employees, enhancing employee satisfaction and retention.
Also Read:Top 10 GovTech Startups in India
8. OneAssist

OneAssist, founded in 2011, offers protection and assistance plans for personal belongings such as mobiles, wallets, and appliances. It provides 24/7 support and quick claims resolution, offering comprehensive protection services that go beyond traditional insurance, ensuring peace of mind for customers.
Feature | Description |
---|---|
Founded | 2011 |
Founders | Subrat Pani, Gagan Maini |
Key Offerings | Mobile protection, Wallet protection, Appliance protection |
Business Model | Protection plans and assistance services |
Key Features | Comprehensive protection, 24/7 assistance, Quick claims resolution |
Impact | Redefined protection plans, Enhanced customer peace of mind |
Website | OneAssist |
Overview: OneAssist, founded in 2011, offers assistance and protection plans for a variety of consumer needs, including mobile protection, wallet protection, and appliance protection.
Key Features:
- Comprehensive protection plans for gadgets and personal belongings.
- 24/7 assistance and quick resolution of claims.
- Diverse range of services beyond traditional insurance.
Impact: OneAssist has redefined protection plans, offering convenience and peace of mind to customers by safeguarding their valuable possessions.
Also Read:Top 10 RetailTech Startups in India
9. Riskcovry

Launched in 2018, Riskcovry provides an “insurance-in-a-box” solution, enabling businesses to offer insurance products seamlessly through its API-driven platform. It supports the entire insurance process, from policy issuance to claims, allowing businesses to integrate and customize insurance offerings easily.
Feature | Description |
---|---|
Founded | 2018 |
Founders | Subramaniam Brahma, Anand V., Raghavendra Prasad T.S. |
Key Offerings | “Insurance-in-a-box” solutions for businesses |
Business Model | API-driven platform |
Key Features | Easy integration, Customizable solutions, End-to-end support |
Impact | Expanded insurance reach, Enabled businesses to offer insurance |
Website | Riskcovry |
Overview: Riskcovry, founded in 2018, provides an “insurance-in-a-box” solution, enabling businesses to offer insurance products seamlessly.
Key Features:
- API-driven platform for easy integration of insurance offerings.
- Customizable insurance solutions for various industries.
- Support for end-to-end insurance processes, including policy issuance and claims.
Impact: Riskcovry has empowered businesses to integrate insurance into their offerings, expanding the reach of insurance to new customer segments.
Also Read:Top 10 PropTech Startups in India
10. InsureMO

Part of eBaoTech, InsureMO is a middleware platform that offers digital insurance capabilities to insurers, brokers, and InsurTechs. It provides an API-based platform for rapid deployment of insurance products, supporting innovative insurance models and facilitating digital transformation in the insurance industry.
Feature | Description |
---|---|
Founded | Part of eBaoTech |
Founders | eBaoTech |
Key Offerings | Digital insurance middleware |
Business Model | API-based platform |
Key Features | Rapid deployment, Scalable solutions, Supports innovative models |
Impact | Facilitated digital transformation, Improved product innovation |
Website | InsureMO |
Overview: InsureMO, part of eBaoTech, is a middleware platform that provides comprehensive digital insurance capabilities to insurers, brokers, and InsurTechs.
Key Features:
- API-based platform for rapid deployment of insurance products.
- Scalable and flexible solutions for all types of insurance.
- Support for innovative insurance models like usage-based and on-demand insurance.
Impact: InsureMO has facilitated digital transformation in the insurance industry, enabling faster product innovation and improved customer experiences.
Also Read:Top 10 FoodTech Startups in India
Frequently Asked Questions (FAQs) And Answers For the Top 10 InsurTech startups in India.
PolicyBazaar
Q1: What types of insurance can I compare on PolicyBazaar?
A1: You can compare life insurance, health insurance, motor insurance, travel insurance, and more on PolicyBazaar.
Q2: How do I renew my policy through PolicyBazaar?
A2: You can renew your policy online through PolicyBazaar’s website by entering your existing policy details and following the renewal process.
Q3: Is there customer support available if I need help?
A3: Yes, PolicyBazaar offers robust customer support with a large team of advisors to assist you with any queries or issues.
Acko
Q1: How is Acko different from traditional insurance companies?
A1: Acko is a digital-first insurer offering fully online processes for purchasing and claiming insurance, often at lower costs due to reduced overheads.
Q2: What types of insurance does Acko offer?
A2: Acko offers motor insurance, health insurance, and travel insurance, among other products.
Q3: How do I file a claim with Acko?
A3: You can file a claim through Acko’s mobile app or website, where the process is streamlined and digital.
Digit Insurance
Q1: What insurance products does Digit Insurance provide?
A1: Digit Insurance offers motor insurance, health insurance, travel insurance, and home insurance.
Q2: How does Digit’s claims process work?
A2: Digit Insurance uses a smartphone-enabled inspection process for quick and easy claims. You can upload pictures and documents through their app.
Q3: Can I customize my insurance policy with Digit?
A3: Yes, Digit Insurance allows customization of policies to suit individual needs.
Toffee Insurance
Q1: What is micro-insurance and how does Toffee Insurance offer it?
A1: Micro-insurance is affordable, small-sized insurance for specific needs. Toffee Insurance provides these policies through a fully digital process.
Q2: What are some examples of Toffee Insurance products?
A2: Examples include insurance for cycling, commuting, and dengue coverage.
Q3: How do I make a claim with Toffee Insurance?
A3: Claims can be made online through Toffee Insurance’s website or mobile app, where the process is straightforward and digital.
Coverfox
Q1: What types of insurance can I buy on Coverfox?
A1: Coverfox offers life insurance, health insurance, motor insurance, and travel insurance.
Q2: How does Coverfox help in managing my policies?
A2: Coverfox provides tools to compare, purchase, and manage your insurance policies easily online.
Q3: Can I get assistance with claims on Coverfox?
A3: Yes, Coverfox offers support and guidance for filing and managing claims.
Turtlemint
Q1: What makes Turtlemint different from other online insurance platforms?
A1: Turtlemint uses data-driven recommendations and has a network of advisors to provide personalized insurance solutions both online and offline.
Q2: What types of insurance does Turtlemint offer?
A2: Turtlemint offers life insurance, health insurance, and motor insurance.
Q3: How can Turtlemint help me understand my insurance needs?
A3: Turtlemint focuses on customer education and provides resources and advisors to help you understand and choose the right insurance products.
Plum
Q1: Who can benefit from Plum’s insurance offerings?
A1: Small and medium enterprises (SMEs) looking to provide group health insurance and wellness solutions for their employees can benefit from Plum’s offerings.
Q2: What health benefits does Plum provide?
A2: Plum offers comprehensive group health insurance plans and various employee wellness programs.
Q3: How do I sign up my company with Plum?
A3: You can sign up your company on Plum’s website by providing details about your business and the number of employees.
OneAssist
Q1: What types of protection plans does OneAssist offer?
A1: OneAssist offers mobile protection, wallet protection, and appliance protection plans.
Q2: How do I claim protection services with OneAssist?
A2: You can contact OneAssist’s 24/7 customer support to file a claim and receive assistance.
Q3: Are OneAssist’s services limited to insurance?
A3: No, OneAssist provides a range of assistance services beyond traditional insurance, such as emergency support and repair services.
Riskcovry
Q1: What does “insurance-in-a-box” mean?
A1: “Insurance-in-a-box” refers to Riskcovry’s comprehensive solution that allows businesses to easily offer insurance products through its API-driven platform.
Q2: Who can use Riskcovry’s platform?
A2: Any business looking to integrate insurance products into their offerings can use Riskcovry’s platform.
Q3: How does Riskcovry support the insurance process?
A3: Riskcovry supports end-to-end insurance processes, including policy issuance, management, and claims.
InsureMO
Q1: What is InsureMO?
A1: InsureMO is a middleware platform that provides digital insurance capabilities to insurers, brokers, and InsurTechs.
Q2: How does InsureMO help insurance companies?
A2: InsureMO offers an API-based platform for rapid deployment of insurance products, supporting innovative models and digital transformation.
Q3: Can InsureMO handle different types of insurance products?
A3: Yes, InsureMO is scalable and flexible, supporting a wide range of insurance products and models.
The rise of InsurTech startups in India is driving a paradigm shift in the insurance industry. These startups are not only making insurance more accessible and affordable but also enhancing customer experience through innovative technology. As these companies continue to grow and evolve, they are set to play a crucial role in the future of insurance in India.
Also Read:
Top 10 HealthTech Startups in India
Top 10 Fintech Startups in India
Top 10 Agritech Startups in India
Top 10 CleanTech Startups in India
Top 10 InsurTech Startups in India
Top 10 LegalTech Startups in India
Top 10 GovTech Startups in India
Top 10 RetailTech Startups in India